RAFTR Roofing + Exteriors Appoints Denis Gaynor as Chief Marketing Officer

Press | RAFTRx Roofing + Exteriors RAFTRx Roofing + Exteriors taps Denis Gaynor as Chief Marketing Officer to Accelerate Growth Strategy RAFTRx Roofing + Exteriors Taps Denis Gaynor as Chief Marketing Officer to Accelerate Growth Strategy Strategic hire strengthens RAFTRx’s executive leadership team as the company accelerates national expansion and sales performance across 9 brands. ATLANTA – (BUSINESS WIRE) – RAFTRx Roofing + Exteriors (RAFTRx), a leading provider of roofing and storm restoration services across 16 states, 36 markets, and 9 brands, is proud to announce the appointment of Denis Gaynor as its new Chief Marketing Officer (CMO). With over 20 years of consumer marketing leadership experience in the digital and home services sectors, including key roles at Microsoft, Amazon, and Renovo, Gaynor brings deep expertise in scaling marketing teams and accelerating customer growth. During his tenure in the home services sector, Denis has built and led high-performance marketing, call center and business intelligence organizations, combining strategic vision with a hands-on approach to team development, analytics, and customer experience. His leadership style and commitment to integrity align directly with RAFTRx’s mission to deliver exceptional service while building lasting trust with homeowners. “Denis’s track record of building multi-channel marketing campaigns at scale, leveraging data-driven customer insights, and building high performing teams makes him a key addition to our leadership team,” said George Godfrey, CEO of RAFTRx. “His experience will be invaluable as we continue expanding our national presence and strengthening our position as a top-tier exterior solutions provider.” As CMO, Denis will guide marketing strategy and execution across RAFTRx’s growing national footprint. He will focus on developing top-tier marketing talent, optimizing the customer journey, and innovating new ways to expand the reach of RAFTRx’s portfolio of brands. “I am excited to work with the thoughtful, driven people at RAFTRx who are clearly building with integrity and long-term impact in mind,” said Denis Gaynor. “In particular, the company’s commitment to advocating for homeowners and ensuring that they are well-cared for throughout the roofing process aligns well with my ongoing career focus on creating top class customer experiences.” About RAFTR Roofing + Exteriors Founded in 2023 and headquartered in Duluth, Georgia, RAFTRx is a multi-regional provider of residential and commercial roofing and exterior services. Existing brands within the portfolio include Blue Hammer Roofing, Gold Medal Roofing, Humbled Roofing, Kingdom Krafters, Mills Siding & Roofing, Perimeter Roofing, RAFTRx Roofing + Exteriors, Regal Roofing, and Apex General Contracting.

RAFTR Roofing + Exteriors Appoints Jonah Serie as Chief Sales Officer to Lead Multi-State Growth Strategy

View All Press Press | RAFTRx Roofing + Exteriors RAFTR Roofing + Exteriors Appoints Jonah Serie as Chief Sales Officer to Lead Multi-State Growth Strategy RAFTR Roofing + Exteriors Appoints Jonah Serie as Chief Sales Officer to Lead Multi-State Growth Strategy  Strategic hire strengthens RAFTRx’s executive leadership team as the company accelerates national expansion and sales performance across 9 brands.  ATLANTA – (BUSINESS WIRE) – RAFTR Roofing + Exteriors (RAFTRx), a leading provider of roofing and storm restoration services across 16 states, 36 markets, and 9 brands, is proud to announce the appointment of Jonah Serie as its new Chief Sales Officer (CSO). With over 20 years of leadership experience in the home security industry, including key roles at Brinks Home Security and ADT, Serie brings deep expertise in scaling sales teams and developing world-class professionals.  During his tenure in the security sector, Jonah built and led high-performance sales organizations, combining strategic vision with a hands-on approach to mentorship, team development, and customer engagement. His leadership style and commitment to integrity align directly with RAFTRx’s mission to deliver exceptional service while building lasting trust with homeowners.  “Jonah’s track record of driving scalable growth, building elite sales cultures, and leading with integrity makes him the perfect addition to our leadership team,” said George Godfrey, CEO of RAFTRx. “His experience will be invaluable as we continue expanding our national presence and strengthening our position as a top-tier exterior solutions provider.”  As CSO, Jonah will guide sales strategy and execution across RAFTRx’s growing national footprint. He will focus on developing top-tier sales talent, enhancing operational efficiency, and deepening relationships in key verticals, including insurance, real estate, and property management.  “I’m honored to join RAFTRx at such an exciting time of growth,” said Jonah Serie. “The team’s commitment to quality, transparency, and doing the right thing for homeowners is exactly the kind of culture I believe in. I look forward to helping shape a sales force that not only delivers results but also represents the values of our brand every step of the way.”  About RAFTR Roofing + Exteriors  Founded in 2023 and headquartered in Duluth, Georgia, RAFTRx is a multi-regional provider of residential and commercial roofing and exterior services. Existing brands within the portfolio include Blue Hammer Roofing, Gold Medal Roofing, Humbled Roofing, Kingdom Krafters, Mills Siding & Roofing, Perimeter Roofing, RAFTRx Roofing + Exteriors, Regal Roofing, and Apex General Contracting. For more information about RAFTRx and its portfolio of brands, visit https://raftrxroofing.com. 

RAFTR Roofing + Exteriors Launches First RAFTRx-Branded Branch in Pittsburgh Market

View All Press Press | RAFTRx Roofing + Exteriors RAFTR Roofing + Exteriors Launches First RAFTRx Branded Branch in Pittsburgh Market Greenfield Expansion Strengthens RAFTRx Presence With Localized Roofing and Insurance Restoration Services  ATLANTA – (BUSINESS WIRE) – RAFTR Roofing + Exteriors (RAFTRx), a leading national provider of residential and commercial roofing solutions with specialized expertise in insurance restoration, today announced the launch of its first RAFTRx-branded branch in Pittsburgh, Pennsylvania.  The opening marks the start of RAFTRx’s new greenfield growth initiative, which establishes new branches under the RAFTRx name for the first time, building upon the company’s successful model of acquiring and supporting high-performing roofing brands across the United States.  “I’m excited to launch the first RAFTRx branch in the Pittsburgh market,” said Doug Stroh, Brand President of RAFTR Roofing + Exteriors. “Having previously built a roofing company from the ground up, I know firsthand what it takes to scale local operations the right way. Our goal is to bring best-in-class processes, customer service, and community-driven values to Pittsburgh as we begin this new phase of growth.”  Stroh joined RAFTRx following the acquisition of his roofing company, where he led rapid market expansion and operational excellence. In his new role, he will guide the development and opening of future RAFTRx-branded branches nationwide.  “This is a pivotal milestone in our long-term expansion strategy,” said George Godfrey, CEO of RAFTR Roofing + Exteriors. “Doug brings exceptional leadership and hands-on experience in building successful roofing operations. His ability to replicate proven business methods while fostering strong community relationships will be key to the impact of our new branches.”  The Pittsburgh location joins RAFTRx’s platform of nine brands across 16 states and 36 offices, which provide localized service backed by national operational support. Existing brands within the portfolio include Blue Hammer Roofing, Gold Medal Roofing, Humbled Roofing, Kingdom Krafters, Mills Siding & Roofing, Perimeter Roofing, Regal Roofing, and Apex General Contracting. For more information about RAFTR Roofing + Exteriors and its portfolio of brands, visit https://raftrxroofing.com.  About RAFTR Roofing + Exteriors  Founded in 2023 and headquartered in Duluth, Georgia, RAFTR Roofing + Exteriors is a multi-regional provider of residential and commercial roofing and exterior services, specializing in insurance-driven restoration. The company utilizes a direct-to-consumer model and operates more than 36 offices across 16 states through its portfolio of established roofing brands. 

RAFTRx Roofing + Exteriors Expands into Illinois & Wisconsin with Apex General Contracting

View All Press Press | RAFTRx Roofing + Exteriors RAFTRx Expands into Illinois & Wisconsin with Apex General Contracting RAFTR Roofing + Exteriors Welcomes Apex General Contracting to Its Growing Platform Strategic Acquisition Expands RAFTRx Footprint into Illinois and Wisconsin with Commercial and Insurance Restoration Expertise  ATLANTA (August 21, 2025) – RAFTR Roofing + Exteriors (RAFTRx), a leading provider of residential and commercial roofing solutions with a focus on insurance claim services, proudly announces the acquisition of Apex General Contracting. Based in South Beloit, Illinois, Apex strengthens RAFTRx’s national platform with deep expertise in insurance restoration and commercial roofing services across Illinois and Wisconsin.  Founded in 2006 by Jim Stringham, Apex General Contracting has built a strong reputation for high-quality work, exceptional customer service, and meaningful community involvement. With a mission rooted in trust and accountability, Apex has served thousands of homeowners and businesses throughout the region, becoming a go-to name in storm restoration and commercial roofing.  “We’re thrilled to join forces with RAFTRx,” said Jim Stringham, Founder and President of Apex General Contracting. “Their scalable business model, operational support, and shared values were exactly what we were looking for in a partner. By joining the RAFTRx platform, we’re able to continue doing what we do best—serving our communities—while also accelerating our growth in the commercial roofing space.”  This acquisition marks another milestone for RAFTRx, expanding its platform to eight brands operating in 15 states with more than 35 local offices. Apex becomes the first brand under the RAFTRx umbrella to serve customers in Illinois & Wisconsin, reinforcing the company’s commitment to strategic geographic expansion and localized service delivery.  “Apex General Contracting is a perfect fit for RAFTRx,” said George Godfrey, CEO of RAFTR Roofing + Exteriors. “Their leadership team brings a deep understanding of the insurance restoration process and commercial roofing market—two pillars of our business. As we continue to expand our national reach, Apex’s presence in the Midwest and their strong community ties align perfectly with our mission of delivering trusted, local roofing services at scale.”  This move supports RAFTRx’s long-term growth strategy to bring together the nation’s most reputable roofing contractors under one mission-driven platform. Additional RAFTRx brands include Blue Hammer Roofing, Gold Medal Roofing, Humbled Roofing, Kingdom Krafters, Mills Siding and Roofing, Perimeter Roofing, and Regal Roofing. For more information about RAFTR Roofing + Exteriors and its portfolio of brands, visit https://raftrxroofing.com.  RAFTRx is backed by Saw Mill Capital, a private equity firm known for investing in and scaling high-growth, founder-led businesses. With Saw Mill’s strategic support and capital resources, RAFTRx continues to accelerate its growth and invest in operational excellence across its national platform. This partnership allows brands like Apex to benefit from both local autonomy and enterprise-level support.  About RAFTR Roofing + Exteriors   Founded in 2023, RAFTR Roofing + Exteriors is a multi-regional platform that delivers residential and commercial roofing and exterior solutions, with a primary focus on insurance claim demand. The company utilizes a unique direct-to-consumer selling model to provide roofing and exterior services to its customers. RAFTR Roofing + Exteriors is based in Duluth, GA, and operates 35 offices across 15 states. The current portfolio of brands under RAFTR Roofing + Exteriors includes Apex General Contracting, Blue Hammer Roofing, Gold Medal Roofing, Humbled Roofing, Kingdom Krafters, Mills Siding and Roofing, Perimeter Roofing, and Regal Roofing.  About Saw Mill Capital  Saw Mill Capital is a private equity firm that partners with founders and management teams of successful, entrepreneurial industrial services, professional services, and engineered products businesses. We are growth-focused partners with a long-term mindset to build enduring value and preserve legacy in the businesses in which we invest. Leveraging our dedicated investment research team and curated operational approach, we invest aggressively in our portfolio companies to accelerate growth and build market-leading businesses. For more information, visit www.sawmillcapital.com. 

RAFTR Roofing + Exteriors Names Kimberly Grant as Chief Human Resources Officer

In her new role at RAFTRx, Grant will oversee all human resource functions and play a key part in scaling the company’s people operations to support its rapid national expansion.

RAFTRx Acquires Gold Medal Roofing Amid Strategic Market Expansion

RAFTRx Acquires Gold Medal Roofing Amid Strategic Market Expansion RAFTR Roofing + Exteriors Adds Rapidly Growing Brand to its Portfolio with Second Acquisition of Q2 ATLANTA (July 1, 2025) – RAFTR Roofing + Exteriors (RAFTRx), a top-rated provider of roofing and outdoor exterior solutions specializing in the insurance-claim sector, announces today the acquisition of Gold Medal Roofing. With its second acquisition this quarter, RAFTRx continues its strategic expansion through trusted roofing and exterior companies across the U.S. This growth enhances RAFTRx’s presence in North Carolina, South Carolina, Tennessee, Michigan, Alabama and Ohio, while also adding Pennsylvania, Indiana and Arkansas to its expanding footprint. “We’re excited to join the RAFTRx family of brands,” said Doug Stroh, CEO of Gold Medal Roofing. “What RAFTRx is doing, providing local roofing services on a national scale, is industry leading. Furthermore, their employee-first culture is unique but aligns perfectly with our own mindset. We look forward to leveraging the power of the RAFTRx model to enhance the Gold Medal Roofing experience for clients and team members alike.” Founded in 2021, Gold Medal Roofing is a trusted provider of residential and commercial roofing services across the greater East Coast, delivering unmatched expertise, exceptional customer care, and a roofing experience that exceeds expectations. Headquartered in Knoxville, TN, they have assisted customers in insurance restoration claims totaling over $65 million. “Gold Medal Roofing is a welcome addition to the RAFTRx family of brands,” said George Godfrey, CEO of RAFTRx. “Like RAFTRx, Gold Medal Roofing believes in being the best at everything we do by empowering our employees with the right tools for success. It’s a natural fit for their team to join the growing RAFTRx brand, and we look forward to helping more customers through quality roof repairs and replacements.” The acquisition furthers RAFTRx’s long-term growth strategy to provide local roofing services on a national scale. Additional RAFTRx portfolio brands include Blue Hammer Roofing, Humbled Roofing, Kingdom Krafters, Mills Siding and Roofing, Perimeter Roofing and Regal Roofing. For more information about RAFTR Roofing + Exteriors and its portfolio of brands, visit https://raftrxroofing.com/. About RAFTR Roofing + Exteriors Formed in 2023, RAFTR Roofing + Exteriors is a multi-regional, residential and commercial roofing and exterior solutions platform focused primarily on insurance-claim demand. Its companies use a differentiated direct-to-consumer selling model to provide customers with roofing and exterior services. RAFTR Roofing + Exteriors is headquartered in Duluth, GA with 24 offices across 10 states. The current RAFTR Roofing + Exteriors portfolio of brands includes Perimeter Roofing, Humbled Roofing & Restoration, Regal Roofing, Blue Hammer Roofing and Mills Siding & Roofing. For more information, contact [email protected]. About Saw Mill Capital Saw Mill Capital is a private equity firm that partners with founders and management teams of successful, entrepreneurial business services, specialty distribution and manufactured products businesses with enterprise values up to $200 million. Leveraging our dedicated investment research team and curated operational approach, we invest aggressively in our portfolio companies to accelerate growth and build market-leading businesses. Saw Mill has been helping leadership teams grow entrepreneurial companies since 1997. For more information, visit www.sawmillcapital.com.

RAFTRx Acquires Kingdom Krafters, Strengthens Industry Leadership

View All Press Press | RAFTRx Roofing + Exteriors RAFTRx Acquires Kingdom Krafters, Strengthening Industry Leadership RAFTR Roofing + Exteriors expands portfolio with acquisition of Missouri-based brand ATLANTA (April 3, 2025) – RAFTR Roofing + Exteriors (RAFTRx), a top-rated roofing and outdoor exterior solutions provider that specializes in the insurance-claim sector, announces today its acquisition of Kingdom Krafters. With its first presence in Missouri, RAFTRx continues its methodical growth of highly reputable, strategically located roofing and exterior companies that enhance its service capabilities and reinforce its commitment to improving communities one roof at a time. Founded in 2021, Kingdom Krafters is a trusted provider of residential and commercial roofing services in Kansas City, St. Louis and Springfield, MO, delivering unparalleled craftsmanship and exceptional customer service. Current and future customers can expect a seamless transition, with access to not only top-tier roofing solutions but a service team that’s unmatched in navigating the claims process. “We’re excited to bring Kingdom Krafters into the RAFTRx portfolio of brands,” shares Gyner Ozgul, CEO of RAFTRx. “They have been a roofing upstart in Missouri, built on a local community commitment and craftsmanship that aligns with the brands in our RAFTRx portfolio. Their expertise and talent will play an important role as we serve the often unexpected and timely roofing needs of Midwest businesses and homeowners.” The Kingdom Krafters team actively gives back to the Missouri community, donating roofs to those who might not have the means necessary through their Homes For Hope program. Additionally, they’re committed to nurturing the dreams of the next generation, sponsoring local sports teams, settling school allowances and covering educational costs for children in need. “Joining the RAFTRx family of brands is an exciting next step for Kingdom Krafters,” says Garrett Brumley, Principal and Founder of Kingdom Krafters. “RAFTRx has established itself as the progressive industry leader, building a company that empowers its brands to continue to do their great work locally while leveraging RAFTRx’s resources, particularly in areas like technology infrastructure and the insurance claims process.” The acquisition aligns with RAFTRx’s long-term growth strategy to provide local roofing services on a national scale. Additional RAFTRx portfolio brands include Blue Hammer Roofing, Humbled Roofing, Mills Siding + Roofing, Perimeter Roofing and Regal Roofing. For more information about RAFTR Roofing + Exteriors and its portfolio of brands, visit https://raftrxroofing.com/.   About RAFTR Roofing + Exteriors Formed in 2023, RAFTR Roofing + Exteriors is a multi-regional, residential and commercial roofing and exterior solutions platform focused primarily on insurance-claim demand. Its companies use a differentiated direct-to-consumer selling model to provide customers with roofing and exterior services. RAFTR Roofing + Exteriors is headquartered in Duluth, GA with 24 offices across 10 states. The current RAFTR Roofing + Exteriors portfolio of brands includes Perimeter Roofing, Humbled Roofing & Restoration, Regal Roofing, Blue Hammer Roofing and Mills Siding & Roofing. For more information, contact [email protected]. About Saw Mill Capital Saw Mill Capital is a private equity firm that partners with founders and management teams of successful, entrepreneurial business services, specialty distribution and manufactured products businesses with enterprise values up to $200 million. Leveraging our dedicated investment research team and curated operational approach, we invest aggressively in our portfolio companies to accelerate growth and build market-leading businesses. Saw Mill has been helping leadership teams grow entrepreneurial companies since 1997. For more information, visit www.sawmillcapital.com.

RAFTR Roofing + Exteriors Names Keith Denny as Chief Finance Officer

RAFTR Roofing + Exteriors (RAFTRx), a top-rated roofing and outdoor exterior solutions provider that specializes in the insurance-claim sector, announced today the appointment of Keith Denny as Chief Financial Officer.

RAFTRx Issues Homeowner Warning This Holiday Season

With Christmas Day less than two weeks away and homes decorated with holiday spirit across America, no one wants to be bothered with home maintenance and care, especially rooftops that are out of sight.

RAFTR Roofing + Exteriors Launches Dynamic Training Platform for Employees

RAFTRx University streamlines the employee onboarding process, giving team members the training and experience to take the company and their careers to the next level.